Why We Use Unbleached and Bromate-Free Flour in Our Dough

At Smith Bros. Pizza, we believe that great pizza starts with great ingredients, and for us, that means using unbleached and bromate-free flour in all our dough. You might wonder what these terms mean and why we’ve chosen them. Let’s break it down and explain why this decision is a win for your health and taste buds.

What Is Unbleached Flour?

Flour is essential to any pizza, but not all flour is created equal. Many commercially produced flours go through a chemical bleaching process to make them appear whiter and extend their shelf life. This bleaching process also strips the flour of many nutrients, including important B vitamins and minerals.

Unbleached flour, on the other hand, is left in its natural state. It’s aged naturally, which helps it develop a richer flavor and retain its full nutritional profile. By using unbleached flour, we ensure that our dough is not only better for you but also packed with more authentic, wholesome flavor.

What Is Bromated Flour and Why Avoid It?

Potassium bromate is a chemical additive often used in flour to strengthen the dough and help it rise more rapidly. While this might seem like a shortcut to creating fluffy, airy dough, there’s a downside: bromate has been linked to potential health risks, including cancer. Potassium bromate has been banned in many countries, including Canada, the UK, and throughout the EU. Unfortunately, it’s still allowed in the United States and is used in the popular flours used by most pizzerias.

At Smith Bros. Pizza, we prioritize your health and well-being, which is why we’ve chosen to use bromate-free flour. We don’t believe in taking shortcuts with your food, especially ones that could pose long-term risks.

How It Affects the Taste and Quality

By using unbleached and bromate-free flour, we ensure that our dough not only meets high health standards but also delivers on taste. Unbleached flour gives our crust a deeper, more natural flavor, while the absence of bromate means you’re getting dough made with patience and care—not chemical additives.

Our pizzas are made with naturally fermented dough, giving it that perfect thin crust texture that’s crisp on the outside yet chewy and flavorful on the inside.

A Commitment to Quality

Our decision to use unbleached and bromate-free flour is part of our larger commitment to using the best ingredients we can find.

At Smith Bros. Pizza, we believe that food should be as pure and delicious as possible. By using unbleached and bromate-free flour, we’re staying true to our mission of offering you a pizza that’s not just something different—but something better.

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